Expert Advice: Staging Your Home for Selling Season

If you own a home, it is likely one of your largest investments. When the time comes to move up or downsize, you want to do everything in your power to protect your equity and get your asking price – or more. One way to ensure your home is listed, and purchased, at the right price point is to work with a real estate agent to boost your home’s buyer appeal. Check out these home-staging tips from experts across the country.

  1. Depersonalize and Neutralize

A home filled with someone else’s personal belongings and clutter can make potential buyers feel as though they are invading private space.

“Neutralizing the atmosphere encourages buyers to envision themselves living there,” says Leslie Cain with RE/MAX Realty Affiliates in Carson City, Nevada. “Think of staging your home as an investment – it typically costs less than a first price reduction [if the home doesn’t sell].”

  1. Focus on Feature Rooms

Your real estate agent can help you see your home from the buyer’s eyes. Focus on the dining and living areas as well as the master bedroom.

“A common mistake is relocating clutter to closets – buyers will look there, too,” said Kathy Henne with RE/MAX Finest in Piqua, Ohio. “It’s best to move all unnecessary belongings out of the house and keep the space as sparsely furnished as possible. Once you have a cleared space, make sure to give it a deep cleaning.”

  1. Go Virtual

You want your home to be clean and decluttered, of course, but not having enough furniture can also be a problem, says Cynthia Fazzini with the Fazzini Group at RE/MAX Realtec Group in Palm Harbor, Florida.

“Since most potential homebuyers begin their home searches online, we often recommend digital staging to our clients with vacant homes,” said Fazzini. “Adding in furniture, artwork and rugs gives the home warmth and helps the buyer envision how the space can look with their belongings and decorations. We recently took on a new construction home that was vacant and had been on the market for six months with multiple price reductions. After digital staging, the house was under contract in seven days.”